Companies struggle to see the value in RFID, even as they hear about major supply chain implementations, new standards, technology breakthroughs and fast-growing adoption. You're wondering, "What are we missing?"

What's missing in all the attention surrounding RFID is the full story behind the headlines. For example:

• You may be at one of the thousands of companies struggling to see how a project using 25¢ smart labels can provide a good return on investment. Yet, companies who use $50 tags to manage assets often have no problem achieving a full ROI within a year.
• With growing worldwide concern about the safety and authenticity of food and medicine, track and trace can only improve safety if the networks and software behind RFID systems can make information available when it's needed.
• Well-known consumer products makers, retailers and pharmaceutical giants make headlines for their RFID initiatives, but two-thirds of small manufacturers (< $25 million) surveyed are planning RFID projects – and only 10% are driven by compliance. (Source: ChainLink Research, December 2006)

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